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Some Simple Steps to Social Media Privacy

When was the last time you checked your privacy settings on your social media profiles? Being aware of the information you share is a critical step in securing your online identity. Below we’ve outlined some of the top social media sites and what you can do today to help keep your personal information safe.

FACEBOOK Social Media Privacy

Click the padlock icon in the upper right corner of Facebook, and run a Privacy
Checkup. This will walk you through three simple steps:

  • Who you share status updates with
  • A list of the apps that are connected to your Facebook page
  • How personal information from your profile is shared.

As a rule of thumb, we recommend your Facebook Privacy setting be set to “Friends Only” to avoid sharing your information with strangers. You can confirm that all of your future posts will be visible to “Friends Only” by reselecting the padlock and clicking “Who can see my stuff?” then select “What do other people see on my timeline” and review the differences between your public and friends only profile. Oh, and don’t post anything stupid!

TWITTER Social Media Privacy

Click on your profile picture. Select settings. From here you will see about 15 areas on the left-hand side. It’s worth it to take the time to go through each of them and select what works for you. We especially recommend spending time in the “Security and Privacy” section where you should:

  • Enable login verification. Yes, it’s an extra step to access your account, but it provides increased protection against unauthorized access of your account.
  • Require personal information whenever a password reset request is made. It’s not foolproof, but this setting will at least force a hacker to find out your associated email address or phone number if they attempt to reset your password.
  • Determine how private you want your tweets to be. You can limit who (if anybody) is allowed to tag you in photos and limit your posts to just those you follow.
  • Turn off the option called “Add a location to my Tweets”.
  • Uncheck the options that allow others to find you via email address or phone number.
  • Finally, go to the Apps section and check out which third-party apps you’ve allowed access to your Twitter account (and in some cases, post on your behalf) and revoke access to anything that seems unfamiliar or anything that you know you don’t use anymore.

Oh, and don’t post anything stupid!

INSTAGRAM Social Media Privacy

The default setting on Instagram is public, which means that anyone can see the pictures you post. If you don’t want to share your private photos with everyone, you can easily make your Instagram account private by following the steps below. NOTE: you must use your smartphone to change your profile settings; it does not work from the website.

  • Tap on your profile icon (picture of person), then the gear icon* to the right of your name.
  • Select Private Account. Now only people you approve can see your photos and videos.
  • Spend some time considering which linked accounts you want to keep and who can push notifications to you.

*Icons differ slightly depending on your smartphone. Visit the Instagram site for specifics and for more in depth controls.

Oh, and don’t post anything stupid!

SNAPCHAT Social Media Privacy

Snapchat’s settings are really basic, but there’s one setting that can help a lot: If you don’t want just anybody sending you photos or videos, make sure you’re using the default setting to only accept incoming pictures from “My Friends.”  By default, only users you add to your friends list can send you Snaps. If a Snapchatter you haven’t added as a friend tries to send you a Snap, you’ll receive a notification that they added you, but you will not receive the Snap they sent unless you add them to your friends list.  Here are some other easy tips for this site:

  • If you want to change who can send you snaps or view your story, click the snapchat icon and then the gear (settings) icon in the top right hand corner. Scroll down to the “Who can…” section and make your selections.
  • Like all services, make sure you have a strong and unique password.
  • Remember, there are ways to do a screen capture to save and recover images, so no one should develop a false sense of “security” about that.

In other words, (all together now) don’t post anything stupid!

A Final Tip: The privacy settings for social media sites change frequently. Check in at least once a month to ensure your privacy settings are still as secure as possible and no changes have been made.

John Sileo is an an award-winning author and keynote speaker on identity theft, internet privacy, fraud training & technology defense. John specializes in making security entertaining, so that it works. John is CEO of The Sileo Group, whose clients include the Pentagon, Visa, Homeland Security & Pfizer. John’s body of work includes appearances on 60 Minutes, Rachael Ray, Anderson Cooper & Fox Business. Contact him directly on 800.258.8076.

Twitter privacy expert John Sileo talking with 9News on the AP hack

This Tweet disrupted the stock market as well as gold and oil prices: “Two explosions in the White House and Barack Obama is injured”.

Oh No! My Kid Wants to Get on Facebook… What Now?

I’m starting a new video series on my AskSileo YouTube channel to address common questions that parents have about their kid’s safety on Facebook and online privacy in general.

AskSileo Episode 1: Children’s Safety on Facebook and Social Networking (drawing from first-hand experience)

I get this question all of the time: Is my kid safe on Facebook? The answer to that questions depends on three basic factors:

  • The amount of time you have invested in helping your child set up their Facebook account. If you haven’t spent at least 90 minutes in the process, they are in no way safe. It takes at least 1.5 hours to wisely populate their profile, customize privacy and security settings and read through the Facebook Data Use Policy (notice that Facebook no longer refers to it as a privacy policy, because the reality is that you have almost no privacy on Facebook).
  • The amount of time you have spent training your child in an age appropriate way on the risks associated with sharing information on Facebook (stalking, Like-jacking, college admissions background checks, malware loading, identity theft, cyber bullying, social manipulation, digital blackmail, location tracking, surfing behavior analysis, purchase and sale of private information by marketing companies, etc.)
  • The degree to which you engage in Facebook yourself and use it as a tool to communicate and monitor your child’s online behavior. Social media is about conversation, and the most important person you can converse with is your child. In the same way that you would parent them in a restaurant if they used foul language, wore risque clothing or bullied another child, so you must be part of their virtual life. If you are not involved in your child’s online life on a daily basis, they have an identity about which you know nothing.
It’s one thing to talk about privacy as an expert on the topic and another to actually live through it with a child (without killing them). Which is why I have decided to create a video log while helping my 14-year-old daughter get safely onto Facebook. Enough theory, let’s talk practice.
I will admit right up front that I am learning as much as you are during this process, so your comments and feedback below are welcomed and will help educate other parents just trying to figure this thing out.
What are your questions? Let me know if the comments box below. Who knows, your question might appear next on AskSileo!
For more tips on privacy, identity and reputation control, subscribe to the AskSileo video series or to the Sileo Blog.

7 Security Secrets of Social Networking

On the surface, social networking is like a worldwide cocktail party—full of new friends, fascinating places and tasty apps. Resisting the urge to drink from the endless fountain of information is nearly impossible because everyone else is doing it—connecting is often advantageous for professional reasons, it’s trendy and, unchecked, it can be dangerous.

Beneath the surface of the social networking cocktail party lives a painful data-exposure hangover for the average business. Sites like Facebook and Twitter are now the preferred tool for malware delivery, phishing, and “friends-in-distress” scams while more business oriented sites, like LinkedIn, allow for easy corporate espionage and the manipulation of your employees.

To avoid the cocktail party altogether is both impractical and naïve—the benefits of social networking outweigh the dangers—but applying discretion and wisdom to your social strategy makes for smart business. Follow these 7 Security Secrets of Social Networking to begin locking down your sensitive data.

  1. On social networks, possession is ten-tenths of the law.When you put your business’s information on a social network, you have forfeited your exclusive right to that information. Unlike a physical asset, information can be simultaneously recreated, stored and accessed by unlimited users at any one time, allowing it to flow like water through your fingers. Additionally, there are very few laws governing the ownership of information once it leaves your office (e.g., goes into the cloud), leaving you no legal precedence for winning back your privacy. On a personal level, for example, when you populate your Facebook profile with a birthdate, it is sold to advertisers along with your demographics, “Likes” and a map of your friend network. Similarly, in the business world, the minute you establish a Facebook page and begin to attract “fans” or a Twitter page for followers, you’ve just centralized and publicized your customer list for competitors. Solution: Create a strategic plan before you expose your intellectual property. Prior to going live with a corporate social networking profile or sharing your next post, think through how much sensitive information you are sharing, and with whom. Unlike a traditional website, social networks connect human beings, some of whom want to map your organizational structure, track your marketing initiatives, hire your star employees, breach your systems, poach your fan list or steal sensitive intellectual capital. It is imperative that you: 1. Create a strategic social networking plan that 2. Defines what information can and should be shared by executives and employees on Facebook, Twitter, LinkedIn, etc. 3. Consider using social media to attract new prospects rather than creating a following of existing (and poachable) clients. 4. Populate your profile with only publicly available, marketing-based data. 5. Keep personal comments for personal pages, as they have no place at work. 6. Don’t rely on a policy to communicate your intentions and requirements surrounding social media. The most successful companies build a culture of privacy through an interactive process that allows the entire team to co-create a solution.
  2. Lack of education, not technology, is the greatest source of risk. It’s easy to blame our data privacy woes on technology. At the heart of every security failure (technological or otherwise), is a poor human decision, generally due to a lack of awareness. For instance, an employee, not a machine, decides to spend their lunch break using their work computer to post on personal social networking sites. In many cases, they do so because the business has not established guidelines for these scenarios, nor have they educated them on the risks. For example, most employees don’t understand that more than 30% of all malware is delivered to corporate computers via social spam through personalsocial networking use conducted on work computers. Solution: Educate your team as individuals first, employees second. The most effective way to change a human being is to appeal to them emotionally, not intellectually. Most of us are more emotionally connected to our personal lives than to our jobs. Consequently, by motivating your employees to protect their own social networking profiles first (and their kids’), you are not only lowering the malware and fraud that they introduce into your computers through lunchtime surfing, you are also giving them the framework and language to protect the company’s social networking efforts. Be sure to: 1. Break the training down into bite-sized, single topic morsels that won’t overwhelm or discourage employees. 2. Allow employees to spend a few moments applying the fixes you’ve just given them. 3. Once they’ve made the changes personally, reconvene and discuss what it all has to do with your organization’s social networking strategy. They will return to the learning table with emotional buy-in and awareness. Strategies Three and Five (below) are examples of this bite-sized, personal to professional adaptation process.
  3. Most social networking risks are old scams with new twists.During a lunch break at work, you receive a Facebook post that seems like it’s from a friend. It’s impossible not to click, enticing you with captions like, “check out what our old high school friend does for a living now!” Seemingly harmless, you click on a video, a coupon, or a link to win a FREE iPad and presto, you’ve just infected your computer with malware that allows cyber thieves full access into your company network. You’ve been tricked by a repackaged version of the virus-delivering-spam-emails of five years ago. Spam has officially moved into the world of social media (thus, social spam), and is now responsible for 30% of all viruses, spyware and botnets that infect our computers. Solution: Discuss social spam self defense at your next team meeting. It’s amazing how quickly people detect social spam once they’ve been warned! After all, they’ve seen it all before disguised in other forms. In addition to giving employees visual examples of social spam, click-jacking and like-jacking, make sure that they are equipped with the following knowledge: 1. If an offer in a social networking post is too enticing, too good to be true, too bad to be real or just doesn’t feel right, don’t click! 2. If you do click and aren’t taken directly to the site you expected, make sure you never click a second time, as this gives cyber thieves the ability to download malware onto your system. 3. Deny social media account takeover by using strong alphanumeric passwords that are different for every site and that you change frequently. 4. Account takeover is easy for criminals, which means that not all “friends” are who they say they are. If you suspect foul play, call your contact and verify their post. 5. Make sure that you protect your business with the latest cyber security and anti-theft prevention tools available. I will discuss these in the next strategy.
  4. Cyber thieves follow the path of least resistance by looking for open doors. Data thieves aren’t interested in delivering malware to just anybusiness (using social networking as their primary delivery device); they specifically target organizations that have done the least to protect their computers, networks, mobile devices, Wi-Fi and Internet connection. Why burgle a house with deadbolts and an alarm when you can attack the home down the street that left the front door wide open? In business, the “open door” usually comes in the form of poor computer security. Solution: Create a Path of Strategically Elevated Resistance. Thieves get discouraged (and move on to other victims) when you put roadblocks in their way. Keeping your network security up-to-date is the smartest way to quickly and effectively elevate your defenses against cybercrime. Follow these simple steps: 1. Hire a professional to conduct a security assessment on your network; the investment will pay for itself hundreds of times over. During the assessment and follow-up process, make sure that the IT professional: 2. Installs a security suite like McAfee on every computer, including mobile devices that travel, 3. Sets up your operating system and critical software for automatic security updates, 4. Enables and configures a firewall to block incoming cyber criminals, and 5. Configures your Wi-Fi network with WPA2+ encryption. To cover all of your bases, make sure that 6. You are prepared for a breach if it does happen. Deluxe, in partnership with EZShield, provides state-of-the-art identity protection and recovery services for businesses. It’s like health insurance for your information assets.
  5. Data criminals systematically exploit our defaults. Another way to create a path of strategically elevated resistance is to take away the “broadcast” nature of social networking exploited by thieves and competitors. Instead of inviting everyone to your cocktail party, only allow people you know and trust. When users set up a new social networking profile, the tendency is to accept the “default” account settings. For example, when you establish a Facebook account, by default, your name, birthdate, photo, hometown, friend list and every post you makeare available to more than one billion people. Solution: Change your defaults! It only takes minutes to modify every Privacy and Security setting offered by a social network. On a personal level, 1. Consider limiting who can view your hometown, friend list, family, religious affiliation and interests to Friends Only or even Only Me and 2. Disallow Google to index and share your profile on its search engine. Businesses will want to 3. Leave the indexing feature On to maximize search engine traffic. 4. Post updates to categories of friends (friend groups), not to the entire world. This isn’t only safer personally, it also makes for more targeted and appreciated customer service. 5. Make sure to update your defaults regularly, as social networking sites tend to make frequent changes. Many businesses with Facebook Fan Pages, for example, have not updated their profile in accordance with Timeline, meaning that their page is outdated and unprofessional.
  6. Social engineers mine social networks to build trust and exert influence. The greatest social networking threat inside of your organization isn’t malware or information scraping. Your greatest risk comes from a data spy’s ability to get to know youand your co-workers through your online footprint. Social engineering is the art of manipulating data out of you using emotional triggers such as similarity, likeability, fear of offending, authority, etc. A social engineer’s greatest tool of deception is to gain your trust, which is easy once they know your likes, friends and updates that you publish daily. After a month or so of cultivating what appears to be a legitimate relationship, social engineers begin to manipulate you for information. Solution: Verify, then trust. In the information economy, where data is quite literally currency, you must verify someone’s intentions and credibility before you begin to trust them. Here’s how: 1. Don’t befriend strangers; your ego wins, but you lose. 2. Before you accept a second-hand friend, verify that your existing network actually knows and trusts that person. Too many users accept friends indiscriminately, so you need to investigate their credibility before you hit the Accept button. 3. Don’t believe everything you read on social networking sites. In fact, don’t believe anything of substance until you verify it with reputable, primary sources like a national newspaper, ethical blogger or noted expert. 4. Never send money to a friend in need, download an entertaining app or give away sensitive information via social networking unless you know beyond a shadow of a doubt that the request is legitimate and that your communication is private and secure.
  7. In social networking, there are no secrets. The title of this paper was intentional – people want exclusive access to knowledge that others don’t have. We all want to know the secret, and I used that human desire in a gentle form of social engineering to get you to read the article. But in social networking, there are no secrets. The instant you hit the post button, your information becomes public, permanent and exploitable. It’s public because you have little control over how it is forwarded, accessed by others or subpoenaed by law enforcement. In the blink of an eye, your information is backed up, re-tweeted and shared with strangers. Digital DNA has no half-life; it never disappears. And as you’ve seen above, it can be used against you. Solution: Don’t just read, act! Reading is not enough; you must act on what you have read: 1. Revisit the information you over-share on your social networking profiles and remove it. 2. Modify your account privacy and security defaults so that you share only with the people you trust. 3. Educate your team from a personal perspective first and then apply it to your organization’s needs. 4. Strategically elevate your defenses by securing your computer network with software like McAfee, and recovery services like EZShield. 5. Research advanced fraud and social engineering tactics to protect yourself and your company.

Every company I’ve consulted to that has experienced a data breach wishes that they could “go back in time”. Why? Because recovery is often 10-100 times more expensive than prevention, and because data breach causes customer flight, bad press and depreciated value. Companies that prepare for the coming onslaught of social networking fraud will escape relatively unaffected. Businesses that are unprepared will suffer extensively. According to the Ponemon Institute, the average cost to a business of any size that experiences a data breach is $7.2 million, which explains why so many small businesses go bankrupt after a data loss event, as they are unable to pay the recovery costs. That gives you 7.2 million reasons pay attention.

John Sileo is an award-winning author and international speaker on the dark art of deception (identity theft, data privacy, social media manipulation) and its polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his Keynote Presentation or watch him on Anderson Cooper, 60 Minutes or Fox Business. 1.800.258.8076.

Avoiding Social Spam Hackers on Facebook and Twitter

The post appears like it’s coming from a known friend. It’s enticing (“check out what our old high school friend does for a living now!”), feeds on your curiosity and good nature, begs you to click. A quick peek at the video, a chance to win a FREE iPad or to download a coupon, and presto, you’ve just infected your computer with malware (all the bad stuff that sends your private information to criminals and marketers). Sound like the spam email of days gone by? You’re right – spam has officially moved into the world of social media, and it’s like winning the lottery for cyber thugs.

What is Social Spam?

Nothing more than junk posts on your social media sites luring you to click on links that download malicious software onto your computer or mobile device.

Social media (especially Facebook and Twitter) are under assault by social spam. Even Facebook cautions that the social spam volume is growing more rapidly than their user base. The spam-fighting teams at both Facebook and Twitter are growing rapidly. The previous handful of special engineers has seen the inclusion of lawyers, user-operations managers, risk analysts, spam-science programmers and account-abuse specialists. Spammers are following the growing market share, exploiting our web of social relationships. Most of us are ill-prepared to defend against such spam attacks. Here’s how social spam tends to work:

  1. Malware infects your friend’s computer, smartphone or tablet, allowing the spammer to access their Facebook or Twitter account exactly as if the spammer were your friend.
  2. The spammer posts a message on your friend’s Facebook or Twitter page offering a free iPad, amazing coupons or a video you can’t ignore.
  3. You click on the link, photo, Like button (see Like-jacking below) or video and are taken to a website that requires you to click a second time to receive the coupon, video, etc. It’s this second click that kills you, as this is when you authorize the rogue site to download malware onto your computer (not a coupon or video).
  4. The malware infects your computer just like it has your friend’s and starts the process all over again using your contacts, your wall and your profile to continue the fraud.
  5. Eventually, the spammer has collected a massive database of information including email addresses, login information and valuable social relationship data that they can exploit in many ways. In the process, the malware may have given them access to other data on your computer like bank logins, personal information or sensitive files. In a highly disturbing growth of criminal activity, social malware can actually impersonate users, initiating one-on-one Facebook chat sessions without your consent.

“Like-jacking” involves convincing Facebook users to click on an image or a link that looks as if a friend has clicked the “Like” button, thereby recommending that you follow suit. If our friends Like it, why shouldn’t we. So we click and download in an almost automated response. The key is to interrupt this automatic reflex before we get stung.

Fighting social spam requires immense investments of time, which can mean lost productivity (and money). Gratefully, various company site-integrity teams watch trends in user activity to spot spam. Every day, Facebook says it blocks 200 million malicious actions, such as messages linking to malware. The company can’t prevent spam, but it’s diligently working to make it harder to create and use fake profiles.

But never count on someone else to protect what is yours. You must Own Up to your responsibility. Follow these 5 Steps to Minimize the Risks of Social Spam:

  1. If the offer in the post is too enticing, too good to be true or too bad to be real, Don’t Click.
  2. If you do click and aren’t taken directly to what you expected, make sure you Don’t Click a 2nd Time. This gives the spammer the ability to download malware to your system.
  3. Don’t let hackers gain access to your account in the first place – use strong alpha-numberic-upper-lower case passwords that are different for every site and that you change frequently.
  4. Remember, in a world where your friend’s accounts are pretty easily taken over, not all friends are who they say they are. Be judicious. If something they post is out of character, it might not be them writing the post. Call them and verify.
  5. Don’t befriend strangers. Your ego wins, but you loose.
  6. Make sure you have updated computer security: operating system patches, robust passwords, file encryption, security software, firewall and protected Wi-Fi connection.

John Sileo is an award-winning author and international speaker on the dark art of deception (identity theft, data privacy, social media manipulation) and it’s polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his Keynote Presentation (he shares how he lost $300,000, 2 years and his business to data breach) or watch him on Anderson Cooper, 60 Minutes or Fox Business. 1.800.258.8076.