Now, more than ever, I am being asked how to delete a Facebook account. It’s totally understandable given the massive amount of data that has been shared by and breached from the Facebook servers about our most personal information, including our political leanings, our buying behaviors, even the contents of our phone calls and text messages. Users are finally figuring out that their private information fuels Facebook’s profit model. Your data is Facebook’s inventory, to be traded and sold as they see fit. Deleting your Facebook account should be something that you spend a few minutes thinking about before you press the button. While you are doing a great deal to protect your privacy, there are consequences that you should think about.
Tag Archive for: Social Media Privacy
One billion people worldwide use Facebook to share the details of their lives with their friends and may be unaware their Facebook Privacy could be compromised. Trouble is, they also might be unintentionally divulging matters they consider private to co-workers, clients and employers.
Worse yet, they may be sharing their privacy with marketing companies and even scammers, competitors and identity thieves. Luckily, with some Facebook privacy tips, you can help protect your account online.
Here are six ways Facebook could be compromising your private information and how to protect yourself:
1. The new Timeline format brings old lapses in judgment back to light. Timeline, introduced in late 2011, makes it easy for people to search back through your old Facebook posts, something that was very difficult to do in the past. That could expose private matters and embarrassing photos that you’ve long since forgotten posting.
What to do: Review every entry on your Facebook timeline. To hide those you do not wish to be public, hold the cursor over the post, click the pencil icon that appears in the upper right corner, select “Edit or remove” then “Hide from timeline.” Being able to “revise” your history gives you a second chance to eliminate over-sharing or posts made in poor taste.
2. Facebook third-party app providers can harvest personal details about you—even those you specifically told Facebook you wished to be private. Third-party apps are software applications available through Facebook but actually created by other companies. These include games and quizzes popular on Facebook like FarmVille and Words with Friends, plus applications like Skype, TripAdvisor and Yelp. Most Facebook apps are free—the companies that produce them make their money by harvesting personal details about users from their Facebook pages, then selling that information to advertisers. In other words, you are paying for the right to use Facebook using the currency of your personal information.
Many apps collect only fairly innocuous information—things like age, hometown and gender that are probably not secret. But others dig deep into Facebook data, even accessing information specifically designated as private.
Example: A recent study found that several Facebook quiz game apps collected religious affiliations, political leanings and sexual orientations. Many Facebook apps also dig up personal info from our friends’ Facebook pages—even if those friends don’t use the apps. There’s no guarantee that the app providers will sufficiently safeguard our personal information and there are numerous instances where they have done just the opposite.
What to do: Read user agreements and privacy policies carefully to understand what information you are agreeing to share before signing up for any app. The free Internet tool Privacyscore is one way to evaluate the privacy policies of the apps you currently use (www.facebook.com/privacyscore), but remember that it is provided by the very company that is collecting all of your data. You also can tighten privacy settings. In “Facebook Privacy Settings,” scroll down to “Ads, Apps and Websites,” then click “Edit Settings.” Find “Apps You Use” and click “Edit Settings” again to see your privacy options. And be sure to delete any apps you don’t use. While you are in the privacy settings, take a spin around to find out other data you are sharing that might compromise your privacy.
3. Facebook “like” buttons are spying on you—even when you don’t click them. Each time you click a “like” button on a Web site, you broadcast your interest in a subject not just to your Facebook friends but also to Facebook and its advertising partners.
Example: Repeatedly “like” articles in a publication with a specific political viewpoint, and Facebook advertisers might figure out how you vote.
Not clicking “like” buttons won’t free you from this invasion of privacy. If you’re a Facebook user and you visit a Webpage that has a “like” button, Facebook will record that you visited even if you don’t click “like.” Facebook claims to keep Web browsing habits private, but once information is collected, there’s no guarantee that it won’t get out.
Example: If an insurance company purchases this data, it might discover that someone applying for health coverage has visited Web pages about an expensive-to-treat medical disorder. The insurer might then find an excuse to deny this person coverage, or to raise their rates substantially.
What to do: One way to prevent Facebook from knowing where you go online is to set your Web browser to block all cookies. Each browser has a different procedure for doing this, and it will mean that you will have to re-enter your user ID and password each time you visit certain Web sites.
Another option is to browse the web in “InPrivate Browsing” mode (Internet Explorer), “Incognito” mode (Google Chrome) or “Private Browsing” mode (Firefox and Safari), which seems to be a less intrusive way to raise your privacy levels.
Less conveniently, you could log out of Facebook and select “delete all cookies” from your browser’s privacy settings before visiting Web sites you don’t want Facebook to know about. There are also free plug-ins available to prevent Facebook from tracking you around the Internet, such as Facebook Blocker (webgraph.com/resources/facebookblocker).
4. “Social readers” tell your Facebook friends too much about your reading habits. Some sites, including the Washington Post and England’s The Guardian, offer “Social Reader” Facebook tools. If you sign up for one, it will tell your Facebook friends what articles you read on the site, sparking interesting discussions.
The problem: excessive sharing. The tools don’t share articles with your Facebook friends only when you click a “like” button, they share everything you read on the site. Your Facebook friends likely will feel buried under a flood of shared articles, and you might be embarrassed by what the social reader tells your friends about your reading habits.
What to do: If you’ve signed up for a social reader app, delete it. In Facebook privacy settings, choose “Apps you use,” click “Edit Settings,” locate the social reader app, then click the “X” and follow the directions to delete.
5. Photo and video tags let others see you in unflattering and unprofessional situations. If you work for a straight-laced employer, work with conservative clients or are in the job market, you may already realize that it’s unwise to post pictures of yourself in unprofessional and possibly embarrassing situations.
But you may fail to consider that pictures other people post of you can also hurt you.
A Facebook feature called photo tags has dramatically increased this risk. The tags make it easy for Facebook users to identify by name the people in photos they post—Facebook even helps make the IDs—then link these photos to the Facebook pages of all Facebook users pictured.
What to do: Untag yourself from unflattering photos by using the “remove” option on these posts. Arrange to review all future photos you’re tagged in before they appear on your Facebook Timeline by selecting “Timeline and Tagging” in Facebook’s Privacy Settings menu, clicking “Edit settings,” then enabling “Review posts friends tag you in before they appear on your timeline”. Better yet, ask your friends and family not to post pictures of you without your permission. Be sure to extend the same courtesy to them by asking whether or not they mind you tagging them in a photo.
6. Our Facebook friends—and those friends’ friends—offer clues to our own interests and activities. Even if you’re careful not to provide sensitive information about yourself on Facebook, those details could be exposed by the company you keep.
Example: A 2009 MIT study found it was possible to determine with great accuracy whether a man was gay based on factors including the percentage of his Facebook friends who were openly gay—even if this man did not disclose his sexual orientation himself.
Sexual orientation isn’t the only potential privacy issue. If several of your Facebook friends list a potentially risky or unhealthy activity, such as motorcycling, cigar smoking or bar hopping among their interests—or include posts or pictures of themselves pursuing this interest—an insurer, college admissions officer, employer or potential employer might conclude that you likely enjoy this pursuit yourself.
What to do: Take a close look at the interests and activities mentioned by your Facebook friends on their pages. If more than a few of them discuss a dangerous hobby, glory in unprofessional behavior, or are open about matters of sexual orientation or political or religious belief that you consider private, it might be wise to either remove most or all of these people from your friends list, or at least make your friends list private. Click the “Friends” unit under the cover photo on your Facebook page, click “Edit,” then select “Only Me” from the drop-down menu.
Most of all, remember that Facebook and other social networking sites are social by nature, which means that they are designed to share information with others. The responsibility to protect your personal and private information doesn’t just fall on the social networks; it is also up to you. Following these Facebook privacy tips can help you succeed in keeping your most personal information safe.
John Sileo is an an award-winning author and keynote speaker on identity theft, internet privacy, fraud training & technology defense. John specializes in making security entertaining, so that it works. John is CEO of The Sileo Group, whose clients include the Pentagon, Visa, Homeland Security & Pfizer. John’s body of work includes appearances on 60 Minutes, Rachael Ray, Anderson Cooper & Fox Business. Contact him directly on 800.258.8076.
None of us wants to be part of a scam that allows links to be forwarded as if from a friend, invading their privacy and endangering their sensitive information. It’s not always easy to avoid bad sites but by just being aware of the problem, you can become more adept. The following article is a summary of an original post By Rob Spiegel, E-Commerce Times.
In its on-going effort to mitigate spam activity, Facebook filed a lawsuit against a company that allegedly ran a “likejacking” operation. “We’re hopeful that this kind of pressure will deter large scale spammers and scammers,” said Facebook spokesperson Andrew Noyes. The state of Washington is also applying pressure, having mounted a similar lawsuit against the same company. Both suits were filed citing violation of the CAN-SPAM Act, which prohibits the sending of misleading electronic communications. Facebook and Washington state filed federal lawsuits on Thursday against Adscend Media for “clickjacking,” a form of spamming that fools users into visiting advertising sites and divulging personal information.
“Likejacking” is similar; victims are tricked into using Facebook’s Like button to spread spam. Users believe links to spam sites are being sent to them by friends, and the advertiser collects money from clients for every user misdirected. A prominent example is the indictment in California of self-proclaimed “spam king” Sanford Wallace in August, Noyes said. “Two years ago, Facebook sued him, and a U.S. court ordered him to pay a (US)$711 million judgment. Now he faces serious jail time for this illegal conduct.” Facebook also secured a $360.5 million judgment against spammer Philip Porembski, said Noyes, which “followed an $873 million spam judgment in 2008 against Adam Guerbuez and Atlantis Blue Capital for sending sleazy messages to our users.” The Guerbuez judgment was the largest award ever under the CAN-SPAM Act, he noted.
Clickjacking is a programming technique that employs a seemingly innocent button to trick users into visiting sites unintentionally. Likejacking is a similar technique that utilizes Facebook’s Like button. The technique is also referred to as “UI redressing.” Clickjacking is “quite well understood,” Roger Kay, founder and principal of Endpoint Technologies, told the E-Commerce Times. “It is used by both legit and illegit programs.” Both clickjacking and likejacking are designed to trick users.
“When someone browsing clicks on a site, the site can execute arbitrary code in the browser,” said Kay. “It can set a cookie, say, for Amazon (Nasdaq: AMZN), or do more nefarious things, like inject malware designed to call other malware later.” Clickjacking has been prevalent for years, and likejacking has become similarly entrenched. Many users of Facebook have likely experienced it in the form of a product-related message that seemed to be from a friend. “The use of the technique is widespread,” said Kay. “Consumers need to use better judgment about which links they click on.”
Links can be forwarded as if from friends, and some come-ons are pitched just right to get around the user’s suspicions he noted.”If you’re the target of a spear phish, then the attack is tailored to you,” said Kay. “So, avoiding bad sites becomes a kind of ninja art everyone must learn.”
John Sileo is an award-winning author and international speaker on the dark art of deception (identity theft, data privacy, social media manipulation) and its polar opposite, the powerful use of trust, to achieve success. He is CEO of The Sileo Group, which advises teams on how to multiply performance by building a culture of deep trust. His clients include the Department of Defense, Pfizer, the FDIC, and Homeland Security. Sample his Keynote Presentation or watch him on Anderson Cooper, 60 Minutes or Fox Business. 1.800.258.8076.
I’ve got a neighbor who’s going back to college this week and reminds me that this is by far the highest risk group for identify theft and it’s for a couple of reasons. When these kids are going off to college, it’s the first time they are getting true financial independence, which might never have been trained to handle. They have access to credit cards, to new bank accounts, and they’re managing it themselves. That’s a huge red flag that there’s going to be trouble. Number two, they’re going into an environment where their stuff is not particularly protected. They’re in a dorm room, they’ve got roommates that may need extra cash; they know they can take advantage of them. So it’s kind of a high risk environment. The third reason is because they do so much online. There’s so much social media interaction and that’s where ton of information is stolen. So you need to take some of these steps that are in this blog post. Help your students take them. It will help them out not just this year in college but helping them build their financial future going forward. Your identity is pretty much everything in terms of your net worth. You got to take care of it now.
John speaks professionally about social media privacy and identity theft to college students.
Achilles, an ancient Greek superhero — half human, half god — was in the business of war. His only human quality (and therefore his only exploitable weakness) was his heel, which when pierced by a Trojan arrow brought Achilles to the ground, defeated. From this Greek myth, the Achilles’ Heel has come to symbolize a deadly weakness in spite of overall strength; a weakness that can potentially lead to downfall. As I formulated my thoughts in regard to New Zealand, I realized that the same weaknesses are almost universal — applying equally well to nations, corporations and individuals.During a recent 60 Minutes interview, I was asked off camera to name the Achilles’ heel of an entire country’s data security perspective; what exactly were the country’s greatest weaknesses. The country happened to be New Zealand, a forward-thinking nation smart enough to take preventative steps to avoid the identity theft problems we face in the States. The question was revealing, as was the metaphor they applied to the discussion.
For starters, let’s assume your business is strong, maybe even profitable in these tough economic times. In the spirit of Sun Tzu and The Art of War, you’ve dug in your forces, preparing for a lengthy battle: you’ve reduced costs, maximized your workforce, and focused on your most profitable strategies. As your competitors suffocate under market pressure, you breathe stronger as a result of the exercise. But like Achilles, your survival through adversity blinds you and even conditions you to ignore pending threats. You begin to think that your overall strength translates into an absence of weaknesses; and in general, you might be right. But Achilles didn’t die because of his overall strength, which was significant; he died because he ignored critical details. What details are you and your company ignoring?
Information, like Achilles himself, is power. And maintaining control and ownership of your information is quite possibly the most threatening Achilles’ heel any data-reliant business faces. Companies that don’t actively take control of their data are prime targets for identity theft, social engineering, data breach, corporate espionage, and social media exploitation. Regardless of your title, you have a great deal to learn from Achilles’ mistakes, and a significant opportunity to protect your own corporate heel.
Achilles 3 Fatal Mistakes and How to Avoid Them
Admit Your Vulnerabilities. Achilles forgot that he was human, failing to take inventory of his weakness in spite of superior strength. Though his faults were limited — a small tendon at the base of his foot — his failure to protect himself in the right spots proved fatal. When protecting data, it is imperative to understand that your greatest vulnerabilities lie with the people inside of your company. No matter how secure your computer systems, no matter how much physical security you deploy, humans will always be your weakest link. The more technological security you implement, the quicker data thieves will be to attempt to socially engineer those inside your company (or pose as an insider) to capture your data. Admitting vulnerabilities doesn’t have to be a public, embarrassing act. It can be as simple as a quiet conversation with yourself and key players about where your business is ignoring risk.
The three greatest human vulnerabilities tend to be: 1. Unawareness of the risks posed by data loss, 2. Lack of emotional connection to the importance of data privacy (personally in professionally) and it’s affect on profitability, and 3. Misunderstanding that in a world where information is power, it’s no longer about whom you trust, but how you trust. These symptoms suggest that your privacy training has either been non-existent or dry, overly technical, policy related and lacking a strong “what’s-in-it-for-me” link between the individuals in your organization and the data they protect every day.
Fight Prevention Paralysis. One of the most unfortunate and destructive character traits among humans is our hesitation to prevent problems. It is human nature to invest time to prevent tragedy only after we’ve experienced the pain that results from inaction. We hop on the treadmill and order from the healthy menu only after our heart screams for attention. We install a home security system only after we’ve been robbed. Pain motivates action, but the damage is usually done. You can bet that had he the chance to do it all over again, Achilles would slap a piece of armor around his heel (just like TJMAXX would encrypt their wireless networks and AT&T would secure their iPad data).
Prevention doesn’t get the proper attention because its connection to the bottom line is initially harder to see. You are, in essence, eliminating a cost to your business that doesn’t yet exist (the costs of a future data breach: restoring and monitoring customer credit, brand damage, stock depreciation, legal costs, etc.). This seems counterintuitive when you could be eliminating costs that already exist. But here is the flaw in that method of thinking: the cost of prevention is a tiny fraction of the cost of recovery. When you prevent disaster, you get a huge return on your investment (should a breach ever occur). Statistics say that a breach will occur inside of your organization, which means that by failing to invest in prevention you are consciously denying your organization a highly profitable investment. Why would you insure your business against low percentage risks (fire), but turn the other way when confronted with a risk that has already affected 80% of businesses (data breach) and has an almost guaranteed double digit ROI? It is your responsibility to demonstrate how the numbers work; spend small amounts of money preventing, or vast sums of time and money recovering.
Harden the Riskiest Targets. Once you have admitted to and cataloged your vulnerabilities and allocated the resources to protect them, it is time to focus on those solutions with the greatest return on your investment. A constant problem in business is knowing how to see clearly through information overexposure and pick the right projects. Just think of how much stronger Achilles would have been had he placed armor over his heel (which was human) rather than his chest (which was immortal). There is no financially responsible way to lower your risk to zero, so you have to make the right choices. Most businesses will gain the greatest security by focusing on the following targets first:
- Bulletproof Your People. Most fraud is still committed the old fashioned way – by manipulating trusting, unsuspecting people inside of your organization. Train your people for what they are: the first line of defense against fraud. Begin by preventing identity theft among your staff and then bridge this personal knowledge into the world of professional data privacy.
- Protect Your Mobile Data. Laptops, smart phones and portable drives are the most common sources of severe data theft. The solution to this very powerful and ubiquitous form of computing is a quilt-work of security including password strengthening, data transport limitations, access-level privileges, whole disk and wireless encryption, VPN and firewall configuration, physical locking and human decision making (e.g., don’t leave it unattended the next time you get coffee at your corporate conference).
- Prevent Insider Theft: Perform thorough background checks, reference verification and personality assessment to weed out dishonest employees before they join your organization. Implement an ongoing “honesty meter” for your employees that ensures they haven’t picked up bad or illegal habits since joining your company.
- Classify Your Data. Develop a system of classification that includes public, internal, confidential and top secret levels, along with secure destruction and storage guidelines.
- Anticipate the Clouds. Cloud computing (when you store your data on other people’s servers), is quickly becoming a major threat to the security of organizational data. Whether an employee is posting sensitive corporate info on their Facebook page (which Facebook has the right to distribute as they see fit) or you are storing customer data in a poorly protected, non-compliant server farm, you will ultimately be held responsible when that data is breached. You must be aware of who owns that data, today and in the future, when your storage company is bought out or goes bankrupt.
We have much to learn from the foresight of New Zealand; they are an excellent example of how organizations should defend their Achilles’ heel. To begin with, they have begun to acknowledge their vulnerabilities in advance of the problem (in fact, their chief vulnerability is that dangerous form of innocence that comes from having very few data theft issues, so far). In addition, they are taking steps to proactively prevent the expansion of identity theft and data breach in their domain (as evidenced by the corresponding educational story on 60 Minutes). Finally, they are targeting solutions that cost less and deliver more value. I was in New Zealand to instruct them on data security. Ironically, I gained as much knowledge on my area of expertise from them as I believe they did from me.
John Sileo speaks professionally on identity theft, data breach and social networking safety. His clients include the Department of Defense, the FDIC, FTC, Pfizer and the Federal Reserve Bank. Learn more about bringing him in to motivate your organization to better protect information assets.
6947 W. Virginia Place
Book John Sileo
Contact: Sue Liming