You are Facebook's Inventory

This quote by Daniel Lyons in Newsweek establishes exactly why Facebook drags it’s feet on privacy. Why write more when he has summarized it so eloquently (emphasis mine)?

The most important thing to understand about Facebook is that you are not Facebook’s customer, you are its inventory. You are the product Facebook is selling. Facebook’s real customers are advertisers. You, as a Facebook member, are useful only because you can be packaged up and sold to advertisers. The more information Facebook can get from you, the more you are worth.

Read the full Newsweek article: Who Needs Friends Like Facebook?.

Order the Facebook Safety Survival Guide to make sure you and your children are protected online.